| 00:00 - 00:05 | We bought Hattrick back from Zattikka in 2013 |
| 00:05 - 00:07 | And we needed some money fast |
| 00:07 - 00:10 | So we raised prices and explained the situation |
| 00:11 - 00:16 | The users were very understanding |
| 00:17 - 00:21 | Because we would not raise prices again anytime soon |
| 00:21 - 00:24 | And it worked ! |
| 00:29 - 00:31 | It worked ! |
| 00:31 - 00:34 | Suddenly, we were swimming in money |
| 00:38 - 00:40 | Swimming ! |
| 00:41 - 00:47 | Last week, the owners and developers met at a restaurant |
| 00:47 - 00:50 | to discuss the future and the roadmap |
| 00:50 - 00:56 | and I said: let's just raise prices and take it from there |
| 00:58 - 00:59 | And everybody cheered |
| 00:59 - 01:01 | Cheered and laughed |
| 01:04 - 01:06 | One shouted 20 |
| 01:06 - 01:08 | Another shouted 30 |
| 01:13 - 01:14 | And I said |
| 01:14 - 01:16 | I like them both |
| 01:16 - 01:20 | So let's make it 50 |
| 01:21 - 01:27 | I was laughing so hard I had to wipe my tears with money |
| 01:35 - 01:36 | It was a 500 Kroner note |
| 01:36 - 01:39 | I curled it up and gave it to the waitress |
| 01:41 - 01:44 | But seriously, we had to give the users something |
| 01:44 - 01:47 | Show them that we are still working on the game |
| 01:47 - 01:49 | So we came up with a new staff member, the Chef |
| 01:50 - 01:53 | Maybe they would like him |
| 01:54 - 01:56 | A chef |
| 01:56 - 01:58 | serving raw tuna |
| 01:58 - 02:02 | The users were pissed, said they were going to leave |
| 02:05 - 02:07 | Quit the game |
| 02:10 - 02:11 | Mattias |
| 02:11 - 02:13 | Mattias told them |
| 02:15 - 02:17 | No, you will not |
| 02:17 - 02:20 | Our study shows that 90% will renew |
| 02:21 - 02:28 | The more we raise the prices, the more will remain loyal to the product |
| 02:29 - 02:30 | They will? |
| 02:30 - 02:32 | Yes, we did a study |
| 02:36 - 02:39 | And users with a second team |
| 02:40 - 02:42 | What choice do they have |
| 02:50 - 02:55 | If they don't pay, their money and time has been wasted |
| 02:56 - 02:58 | What will you do with the money? |
| 02:58 - 03:04 | I don't know, I think I have deserved a good, long vacation |
| 03:04 - 03:09 | I will start planning as soon as I get back to Sweden |
| 03:09 - 03:11 | Or later today, down at the beach |
| 03:16 - 03:20 | If I have nothing better to do |
| 03:23 - 03:26 | Maybe I will log in and go to the forums |
| 03:31 - 03:36 | And promise that we will not raise the prices again next year |
