Why isn't 26 dead yet?
2,386 views7/7/2015
We get our cameras inside a recent MTB Industry marketing meeting.
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| 00:00 - 00:03 | The footage has been 26" confirmed sir. |
| 00:04 - 00:05 | They're appear to be having a good time, |
| 00:05 - 00:07 | hitting the double on this one as well as the road gap. |
| 00:08 - 00:12 | The lab says the footage hasn't been sped up and |
| 00:12 - 00:15 | they don't appear to be struggling in these corners. |
| 00:17 - 00:19 | They're on 2016 frames that they've |
| 00:19 - 00:21 | retrofitted 26" to though, correct? |
| 00:24 - 00:26 | My Lord... |
| 00:27 - 00:28 | they're... |
| 00:31 - 00:33 | They're not riding anything newer than a 2013 model. |
| 00:34 - 00:36 | A couple of them had no rear travel. |
| 00:53 - 00:58 | Leave now, anyone who voted against 27.5+, Boost or fat bikes. |
| 01:13 - 01:15 | They were on bloody hardtails? |
| 01:15 - 01:17 | Old, outdated frames and bloody hardtails? |
| 01:18 - 01:23 | They've been told, informed and educated. |
| 01:25 - 01:28 | 26" is dead. |
| 01:29 - 01:31 | It will forever remain dead. |
| 01:31 - 01:34 | I alone tell them what to ride. |
| 01:34 - 01:37 | They'll buy a new bike when I say they need one. |
| 01:37 - 01:40 | and they'll need one every single year! |
| 01:40 - 01:42 | My Lord, some of they can't afford to do that. |
| 01:42 - 01:46 | Bullshit! They can get it on finance. |
| 01:46 - 01:48 | My Lord, they might not want to. |
| 01:48 - 01:52 | Do you actually believe this is about what "they" want? |
| 01:53 - 01:54 | We're running a business! |
| 01:56 - 01:57 | It's a very simple plan. |
| 01:57 - 02:00 | We create a need for this year's bike. |
| 02:00 - 02:03 | The next year we tell them it's old tech and garbage. |
| 02:04 - 02:08 | Thus, again creating the need for this year's bike. |
| 02:08 - 02:13 | A simple cycle that goes round and round and you're cocking it up! |
| 02:14 - 02:16 | It hinges on new standards for crying out loud. |
| 02:17 - 02:21 | If you losers don't bring new ideas to the table, we're knackered!! |
| 02:27 - 02:29 | I'm all out of fresh ideas. |
| 02:30 - 02:34 | I've given you everything I had. |
| 02:34 - 02:36 | 29er sales were rising. |
| 02:41 - 02:42 | Bloody media. |
| 02:43 - 02:47 | I'm not interested in their opinions, just their sales returns. |
| 02:48 - 02:53 | It doesn't matter if they like it or not, just if they can sell it. |
| 02:54 - 02:56 | As for that Dirt 100, |
| 02:56 - 02:59 | they didn't want to feature us in the Dirt 100? |
| 03:00 - 03:02 | I had to step in and close them down. |
| 03:04 - 03:07 | Don't worry, they might come back. |
| 03:14 - 03:16 | What do I pay you lot for eh? |
| 03:19 - 03:23 | I might as well not even bother having an... |
| 03:25 - 03:26 | R&D department. |
| 03:31 - 03:33 | Waste of company finances. |
| 03:40 - 03:46 | We might as well go back to changing frame colour each year.. |
| 03:46 - 03:49 | blue becomes green again. |
| 03:53 - 03:56 | I've had enough of this. |